FEATURED IN
The Asset Mindset and author Daniel Fielding have been recognized by leading media outlets and platforms for their powerful message of mental resilience and personal transformation.
The Asset Mindset ® Promotional Video
A special Forces perspective for achieving your success. No one influences your life more than you do! You are your greatest asset!
Fox & Friends Weekend
Former Green Beret, Kid Rock's bodyguard, and author Daniel Fielding previews his new book "The Asset Mindset" on 'Fox & Friends Weekend.'
We Are The Mighty
This Special Forces operator wrote a book to motivate everyone. Veteran Green Beret Dan Fielding didn’t set out to write a book about how to operate in life.
FEATURED REVIEWS
What People Are Saying About The Asset Mindset ®
I would not only ask you to support The Asset Mindset by Daniel Fielding, I will TELL YOU. It can change the path you’re on for the better! I truly believe his book will improve all of our lives. Thank you for your service, Dan. God bless America.
Kid Rock
This book can change your life! First in deed, and now in word, Daniel Fielding teaches us that the path to success—and the ability to overcome fear—starts in our own mind. I highly recommend this book to anyone who wants to take their life to the next level
Pete Hegseth
Secretary of Defense / SECDEF
I can count on one hand the leaders I’d follow into combat and a corporate merger . . . Green Beret Daniel Fielding is one of them. This book is a ‘strategic asset’ for improving your life and reaching your goals.
Scott Mann
New York Times Bestselling author of Operation Pineapple Express
Welcome to The Asset Mindset ®
WHAT WE DO
Bestselling author, motivational speaker, and podcast host Daniel Fielding invites you to transform your life by embracing The Asset Mindset ® —a powerful mental framework born from his experiences as a U.S. Army Special Forces soldier and refined for success in everyday life.
This isn’t just a book—it’s a movement. The Asset Mindset ® teaches you how to replace limiting beliefs with purpose-driven thinking, cultivate unshakable confidence, and take decisive action toward your goals. Whether you're a leader, entrepreneur, student, or someone seeking personal growth, this mindset is your competitive advantage.
Podcast Host
Join Daniel Fielding each week as he sits down with high achievers, veterans, entrepreneurs, and mindset experts. The Asset Mindset ® Podcast delivers raw, real conversations about grit, growth, and the habits of success.
Author
The Asset Mindset ® delivers a straightforward, impactful guide to building the mental habits of elite performers. It’s more than inspiration—it’s a practical blueprint for winning in life.
Motivational Speaker
Bring the energy of The Asset Mindset ® to your next event. Daniel’s dynamic keynotes inspire audiences to lead with discipline, overcome adversity, and unlock their full potential—on the battlefield, in business, or in everyday life.
Gear
Show your commitment to strength, resilience, and growth with The Asset Mindset ® gear. Our merchandise is a daily reminder to stay mission-ready—physically and mentally.
Our Valued Partners
Asset Mindset Teammates
